Polygon Labs and Boys Club, the culture-defining media company and creative studio, today announced a strategic investment designed to advance Polygon’s mission of making crypto more practical, accessible, and valuable for everyday people through products, payments, and meaningful storytelling. Boys Club will work closely with Polygon Labs on key creative initiatives, while continuing to operate as an independent and neutral media organization.
Since its launch in 2021, Boys Club has emerged as one of the most distinctive and influential voices in technology and crypto. Known for its approach to “technology and business reporting for people who hate technology and business reporting,” Boys Club has built a trusted voice across newsletters, podcasts, events, and partnerships with leading brands including Sotheby’s Coinbase, Kraken, Polymarket and a16z crypto. Their ability to translate complex topics into human, humorous, and culturally resonant stories has set a new benchmark for editorial and creative work in the crypto industry.
The strategic investment reinforces Polygon’s broader vision for real-world adoption. As Polygon builds the infrastructure for stablecoins, global payments, and everyday financial experiences, Boys Club brings the cultural fluency needed to connect these innovations with mainstream audiences. Together, the organizations will demonstrate how blockchain can support meaningful, relatable, and human-centered experiences that move beyond speculation.
Central to this partnership is Boys Club’s continued editorial independence and neutrality. Boys Club will retain full control over its creative direction, voice, and business operations.
“The work we do resonates because it comes from a place of total creative freedom,” said Deana Burke, Boys Club’s Co-Founder and Editor in Chief, “Polygon deeply understands the value of that voice, and this partnership allows us to widen the aperture. Telling richer, more stories about the technology that’s shaping our daily lives.” As a revenue-generating studio, Boys Club will maintain its relationships across the wider crypto ecosystem, with a client roster that includes protocols like Base, Solana,Aptos,Stellar, and more.
“We’ve built Boys Club on the belief that breakthrough creative work comes from a strong point of view, not a formula or a playbook,” said Miranda Martell, founding team member and Boys Club’s Head of Strategy, “Our clients continue to trust us to develop stories that are unexpected, culturally aware, and uniquely theirs. I’m so proud of the world-class team that powers our work, and beyond stoked for what we’ll continue to build with partners who value our creative, strategic, and operational excellence. Polygon Labs values this neutrality, aligning with its ongoing commitment to an open, collaborative, and inclusive blockchain landscape.”
“We’ve always believed that culture is the best entry point to understanding technology,” said Natasha Hoskins, Co-Founder and GM of Boys Club “This support from Polygon Labs allows us to help more people engage with what is being built, not through hype but through human stories, curiosity, and creativity. Polygon is pushing crypto into the real world in ways that genuinely matter, and we are excited to help shape how that story is told while remaining committed to our independent editorial perspective.”
“Boys Club brings a cultural intelligence and creative voice that perfectly complements our vision for the future of crypto,” said Leon Stern, Head of Marketing at Polygon Labs. “As we scale global payments and real-world adoption, the ability to communicate in a relatable and human way becomes just as essential as the technology itself. We are thrilled to support and collaborate with Boys Club as we work to bring the next wave of users into the ecosystem.”
As part of this work, Boys Club will contribute across events, social strategy, editorial development, and narrative design. Their involvement will help Polygon Labs communicate with clarity, authenticity, and cultural depth, supporting Polygon’s efforts to expand real-world adoption and introduce new users to crypto through payments, creativity, and curiosity.
Disclaimer: This article is for informational purposes only and does not constitute investment advice.
AI Disclaimer: Parts of this article were drafted with the assistance of AI tools and subsequently reviewed, edited, and verified by the author and our editorial team to ensure accuracy and journalistic integrity. The final version reflects human editorial judgment and fact-checking.
