MyPrize has signed NBA legend James Harden as its first Premier Creator, marking one of the most high-profile athlete entries into the social gaming creator economy to date. The move introduces a new model where a global sports figure will stream, game, and interact with fans inside a multiplayer social gaming environment.
Harden will co-develop exclusive content through a multi-year partnership, including livestreams, custom experiences, and fan activations that leverage MyPrize’s Play Together rooms. The feature lets users join creators’ sessions in real time, shifting viewership from passive watching toward direct participation.
The announcement extends MyPrize’s recent momentum. The platform partnered with Crypto.com to launch regulated prediction markets that cover sports, entertainment, crypto, and real-world events. The company also closed a $21 million round at a $250 million valuation and expects to surpass $100 million in annual revenue by the end of 2025.
MyPrize says more than one million players have won over $1 billion in total prizes, driven by a blend of multiplayer rooms, creator tools, live chat, cross-platform access, and AI-driven personalization.
Harden described the engagement as an opportunity to “stream, talk, and play” with fans directly, reflecting a broader shift in entertainment where creators and audiences increasingly share the same digital space. The collaboration also highlights how major athletes are expanding beyond endorsements and entering participatory digital ecosystems.
Industry observers note growing convergence between social gaming, sports fandom, and crypto-enabled markets. The partnership places MyPrize in the middle of that shift, signaling its ambition to position itself as a cultural hub for interactive entertainment.
The deal also underscores rising competition among platforms attempting to integrate gaming, streaming, and markets into unified real-time experiences. Harden’s involvement gives MyPrize a notable edge as it works to differentiate itself in the fast-expanding social gaming sector.
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AI Disclaimer: Parts of this article were drafted with the assistance of AI tools and subsequently reviewed, edited, and verified by the author and our editorial team to ensure accuracy and journalistic integrity. The final version reflects human editorial judgment and fact-checking.
