The digital asset ecosystem witnessed another major corporate milestone as DayDayCook Parent Company DDC Enterprise (NYSE: DDC) announced a strategic partnership with Animoca Brands involving up to $100 million in Bitcoin. The non-binding memorandum of understanding (MoU) will enable DDC to manage and enhance the yield on Animoca’s Bitcoin holdings through a range of risk-mitigated strategies.
DDC Enterprise Limited is a multi-brand Asian consumer food company focused on ready-to-heat, ready-to-cook, and plant-based meals.
They offer a variety of ready-to-eat, ready-to-cook, and ready-to-heat Asian-inspired and plant-based meals under brands like DayDayCook, Nona Lim, and Yai’s Thai. They have joint ventures aimed at expanding their presence in the ready-to-eat meal market.
DDC Enterprise Limited’s market value currently sits around $70 million.
The collaboration reflects an emerging trend where corporations seek alternatives to traditional cash reserves amid rising inflation, currency volatility, and weakening fiat returns.
Yat Siu Joins DDC’s Bitcoin Visionary Council
As part of the announcement, Animoca Brands’ Co-Founder and Executive Chairman Yat Siu will join DDC’s newly formed Bitcoin Visionary Council. This advisory body aims to guide Bitcoin-centric strategies and ensure alignment with global best practices in corporate digital asset treasury operations.
Siu, a renowned advocate for digital ownership and Web3, brings a wealth of expertise from building one of the most influential companies in the blockchain gaming and NFT ecosystems. His appointment signals DDC’s commitment to long-term value creation and positions the company at the frontier of institutional Bitcoin adoption.
Strategic Implications for Corporate Bitcoin Treasuries
With the partnership, DDC intends to design yield-generating strategies tailored to Animoca’s Bitcoin assets. These could involve staking services, lending protocols, or structured Bitcoin-based instruments designed to generate passive income while maintaining strong risk controls.
The initiative marks a significant development in the evolution of corporate finance. As of mid-2025, over 50 publicly listed companies collectively hold more than 500,000 BTC—worth over $55 billion—on their balance sheets, according to BitcoinTreasuries.net. MicroStrategy alone holds over 226,000 BTC, showcasing how Bitcoin is increasingly being viewed as a balance sheet asset.
According to a June 2025 report by Deloitte, nearly 30% of CFOs surveyed said they are actively exploring crypto assets for treasury diversification, up from just 12% in 2023. The report highlights the appeal of Bitcoin’s scarcity, global liquidity, and independence from traditional banking systems.
By leveraging Bitcoin as a productive asset rather than passive collateral, companies can offset idle capital while benefiting from its long-term appreciation potential.
Moreover, DDC’s emphasis on risk management and transparency aligns with institutional expectations—an essential factor for broader adoption.
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Disclaimer: This article is for informational purposes only and does not constitute investment advice.
