Presearch launches a new advertiser dashboard offering campaign analytics without user tracking. The platform aims to balance privacy with performance in ethical adtech.
Presearch, the decentralized, privacy-centric meta-search engine, has rolled out its Presearch Advertiser Dashboard. The solution addresses the ongoing quest to reconcile privacy-first principles with performance-driven advertising. The move strengthens the project’s value proposition for marketers navigating the increasingly regulated and anti-tracking digital ecosystem.
The new dashboard offers advertisers campaign-specific metrics through Presearch Takeover Advertising (PTA) — a platform that places targeted ads without profiling users. By maintaining user anonymity, Presearch distinguishes itself from the surveillance-based practices of Big Tech search engines like Google and Bing, which have come under growing scrutiny from both regulators and users alike.
“This is a major step in our mission to create the most advertiser-friendly and user-centric privacy-focused search platform available,” said Tim Enneking, CEO of Presearch.com.
The dashboard provides granular campaign data including impressions, clicks, click-through rates (CTRs), and Share of Voice (SOV), all without breaching user privacy. Advanced filters allow advertisers to segment results by device, geography, ad placement (homepage vs. search results), and user registration status. The platform also supports NSFW-mode campaigns, allowing broader flexibility for brands operating in regulated sectors.
While most ad platforms use extensive behavioral profiling, Presearch maintains zero tracking. Users are not tagged with cookies, IP logs, or geolocation trackers. Instead, the platform operates on a blockchain-powered decentralized node network, which distributes search operations across a global community. This setup not only enhances privacy but also strengthens censorship resistance.
The launch of the advertiser dashboard accompanies Presearch’s broader platform evolution. The company has already deployed a self-serve advertiser portal for select clients and hired senior executives to lead growth, including a VP of User Acquisition and two VPs of Global Sales. These additions suggest a shift from a grassroots crypto initiative to a more structured, enterprise-facing organization.
With over 150,000 active monthly users, 400,000 daily searches, and 13 million impressions per month, Presearch is carving out a space for privacy advocates and Web3 enthusiasts alike. This growth reflects broader momentum in ethical adtech and decentralized applications, particularly as the market reels from increased data privacy legislation such as GDPR in Europe, CCPA in California, and upcoming frameworks in India and Brazil.
Advertising analysts suggest that platforms like Presearch could capitalize on a growing niche — businesses that seek brand-safe environments with transparent advertising mechanics but without compromising user trust.
Advertisers are realizing that positive brand association is increasingly tied to data ethics. Presearch is taking a bold step by demonstrating that you can provide meaningful analytics while still respecting the end user’s digital sovereignty.
Unlike traditional advertising models, Presearch’s keyword staking system allows marketers to reserve ad space by staking PRE tokens. This ad format will soon be integrated with the new dashboard. It will enable advertisers to track performance of staked keywords alongside other campaign metrics.
While still small compared to Google’s trillion-query-per-year dominance, Presearch is betting on a rising tide of consumer dissatisfaction with surveillance capitalism. Its dashboard launch is a signal to marketers that privacy doesn’t have to come at the cost of performance — a message likely to resonate as cookie deprecation and AI regulation accelerate across tech sectors.
